The Project

Created in 2013, Brazilian Brands is a project that fosters exports of brands, images, and intellectual property or copyright which have been created and registered in Brazil. This business platform is the result of a partnership entered into between the Brazilian Licensing Association (ABRAL) and the Brazilian Trade and Investment Promotion Agency (Apex-Brasil).

The project initially anticipates the participation of companies (licensees and licensing agents) which operate in Brazil and market Brazilian brands, licenses or characters at the Brazilian Brands booth at the world’s largest licensing trade show, Licensing Expo, in Las Vegas, USA.

Besides promoting exports, the Brazilian Brands project also contributes to Brazil’s image and positioning, showing to the international markets Brazil’s capacity to create and market brands, licenses, or characters for content and consumer products.

All the project efforts have been strategically planned and validated by the Management Committee, made up of ABRAL and Apex-Brasil members.